fashionLIFE - BOUTIQUE PEEK

Ilkiz Boutique - 120 Clarence St Byward Market, 789-3003

Type of store: Women's eveningwear, elegant business suits and casual wear
Owner: Semiha Cantas
In stock: Formal evening gowns in exotic fabrics, business suits that transform from day to eveningwear, knit jackets with suede trim, chiffon overcoats, dressy blouses, pants and skirts, costume jewelry, silk scarves.
Owner's philosophy: Clothes should put a woman in a romantic mood. Ms. Cantas looks for clothing in romantic silky materials because women like the way they feel in soft, flowing garments.
Quirky traits: Ms. Cantas, who grew up in Istanbul, flies to Turkey three times yearly to bring back unique clothing to Ottawa to sell in her boutique.
Atmosphere: Mediterranean. There is space to wander while soft classical music or opera plays quietly in the background.
Prices: Prices range from $39 for tops to $600 formal evening gowns. Direct access to manufacturers and designers in Istanbul allows Ms. Cantas to omit the middleman and keep her prices low.
Clientele: Professional women from 25 to 60 trying to make an exclusive fashion statement.
Y2K compliant: Ms. Cantas is currently in Turkey choosing millennium gowns. They'll be on display by the end September. Already in stock, a strapless minidress in gold metallic Lycra with black velvet trim that will take you into the space age for only $125.
Sales staff: There is generally one sales person available. Customers are left to browse hassle-free, but the sales associate is ready to help customers with style and colour choices if they desire assistance.
Change rooms: There are two curtained changes rooms with a floor-length mirror outside.
Hours: Mon to Thurs: 10:30 am - 6 pm, Fri 10:30 am - 8 pm, Sat 10:30 - 6 pm, Sun noon - 5 pm.